Doing Right by Those Who Do Good
“Can you make a capabilities video?”
We’re asked this often, especially from directors of small non-profits. Invariably, animated pie charts showing the numbers they serve or bar graphs illustrating their dollar-per-client ratios, don’t say enough.
We think in human terms – the immeasurable value of hearts touched or souls comforted by commitment, generosity and good will.
That’s true capability and a story that needs telling.